Northwest Arkansas Home Sales Soar 14%: What Buyers, Sellers, Investors & Agents Need Now

Northwest Arkansas home sales surged 14%—soared, even—in the second half of 2024, reaching over 5,300 transactions—the third-highest total in the past two decades. Even with rising interest rates, this spike signals one thing: the region’s housing market is thriving under pressure. For buyers, sellers, investors, and agents alike, understanding what's behind this momentum is key to making smart moves in 2025.

Key Market Highlights

Northwest Arkansas Home Sales Soar, Hitting 20-Year High

With more than 5,300 homes sold in six months, the area saw one of its strongest periods in recent memory—a 14% increase year-over-year.

Nearly 40% of Sales Were New Builds

A record 2,058 of the homes sold were new construction, accounting for nearly 40% of total sales—a clear signal of shifting buyer demand and accelerated development.

Prices Climb in Key Counties

Home prices rose sharply, with Benton County up 7% to $449,750 and Washington County rising 4% to $402,322—both more than 120% higher than a decade ago.

Regional Homes Still Priced Below U.S. Median

The regional median home price was $370,000 as of March 2025, compared to the national median of $431,000, offering relative affordability in a competitive market.

What It Means for Northwest Arkansas

This level of growth puts Northwest Arkansas in a league of its own. Thanks to strong population gains, a thriving job market, and high livability, cities like Bentonville, Rogers, Fayetteville, and Springdale are seeing record activity across both new builds and resales. Buyers are encountering high competition with a broader selection, while sellers enjoy leverage with the right pricing strategy. And investors? They're watching the region closely for strong rental returns and long-term gains.

What You Should Do Now

Buyers

• Act fast and come prepared. Homes—especially new builds and updated resales—move quickly.

• Explore new construction. With nearly 40% of homes sold being brand-new, buyers have more options than ever—though many are priced at or above median values.

• Secure a reasonable rate now. Even a slight shift in interest rates can make a big difference in your monthly budget.

Sellers

• Price close to market value. Homes near the $370K median are attracting strong offers without lingering.

• Play up modern features. Buyers are prioritizing energy efficiency, open layouts, and customization—especially when comparing to new builds.

• List during peak season. Spring and early summer are ideal for visibility and higher buyer traffic.

Investors

• Consider build-to-rent. With over 7,300 multifamily units under development, the region is positioned for rental income growth and long-term appreciation.

• Follow economic drivers. Major employers like Walmart and Tyson Foods are continuing to attract new residents—keeping rental and resale demand strong.

Agents

• Lean into local expertise. Show your value by highlighting the 14% sales increase and record-setting new build activity.

• Help buyers price smart. Navigate inventory wisely and help sellers avoid the trap of overpricing in a market full of choice.

• Build relationships with builders. Given the construction surge, builder partnerships can open doors to new listings and lead pipelines.

Ready to Move?

Whether you're buying, selling, or investing, understanding these numbers can help you stay one step ahead. Contact us today for a free, personalized market report based on your goals and neighborhood. Let’s work together to make your next move the right one in this rapidly evolving market.